Search Console error library

Fix: Missing field "aggregateRating" — and when NOT to add it

“Missing field "aggregateRating"”

What this means

Google notes your Product/LocalBusiness lacks a rating. Important: this is optional, and adding it wrongly is worse than omitting it.

Why it happens

You don't display reviews on the page — which means you should NOT add rating markup. Google requires marked-up ratings to reflect reviews visible on the page.

How to fix it manually

Only add aggregateRating if real reviews are visible on that page (from your review system). Marking up invisible ratings violates Google's guidelines and risks a manual action. If you have no on-page reviews, the correct fix is to leave it out.

Or scan your page and get the corrected code

Paste your URL and see every error, warning, and conflict on the page — free. If you want it fixed, we generate one clean, validated, paste-ready schema block that resolves this error and any others, harmonized with what's already on your page.

Run the free scan →

Honest note: structured data is not a ranking factor. Fixing this error restores eligibility and correctness — it doesn't boost rankings, and nobody can honestly promise you that it does.